Dupe or Doop, brief for “duplicate,” is a slang time period utilized in digital make-up, magnificence and trend communities to consult with lower-priced alternate options to well-liked high-end merchandise. The phrase was popularized by make-up and trend content material creators selling cheaper alternate options to luxurious manufacturers on YouTube all through the late 2000s and 2010s, in addition to the early 2020s. In 2022, folks started utilizing the phrase “dupe” as a sarcastic solution to promote magnificence and trend alternate options. The time period “dupe” has additionally been utilized in gaming communities for the reason that 2000s to explain using bugs to create duplicates or copies of distinctive gadgets or foreign money.
The phrase “dupe” has been used to reference cheaper but comparable variations of luxurious cosmetics on YouTube since at the very least 2008, with the oldest identified video to make use of the phrase “dupe” being posted on July twenty fifth, 2008, by TheWorldsDresser, gathering over 23,000 views in 14 years (seen under, left). The make-up model MAC usually made an look in such late 2000s “dupe” lists, with YouTuber jdomakeup posting a MAC dupes video on April twentieth, 2009, gathering over 100,000 views in 13 years (seen under, proper).
Using the phrase “dupe” to consult with make-up alternate options can be traced again to magnificence and make-up boards within the late 2000s. For instance, on March twenty third, 2009, a person named Mizz.Coppertone posted a thread titled, “Drugstore MAC dupe checklist: Lips” to Specktra.com (seen under, left). On June twenty eighth, 2010, Temptalia.com introduced the publishing of their “Dupe Listing,” a continuously up to date and neighborhood contribution-run checklist of drugstore make-up alternate options (seen under, proper).
On Might 14th, 2016, BuzzFeed tweeted a couple of “dupe” for Kylie Jenner’s lip kits, gathering over 1,000 likes in over six years (seen under, left). On October twenty fourth, 2016, Twitter person @glowkit posted a meme about Jeffree Star’s make-up line, gathering over 5,000 likes in six years (seen under, proper).
YouTubers continued to make content material about magnificence and make-up “dupes” within the 2010s, with YouTube Tati posting a video titled, “DUPES – DUPES – DUPES !!! – Tati (GlamLifeGuru)” on July eleventh, 2016, and gathering over 1 million views in six years (seen under, left). On September thirteenth, 2016, YouTuber Laura Lee posted a video titled, “Low-cost Dupes for Highend Make-up Tutorial | Laura Lee,” and gathered over 1 million views in six years (seen under, proper).
On Might sixteenth, 2019, Twitter person @Nick_LGrant posted a video about utilizing a cheese grater as a “dupe” for walnut face scrubs, provided that walnut scrubs are well known as overly abrasive in magnificence communities. The tweet gathered over 10,000 likes in three years (seen under).
I discovered a very good dupe for walnut face scrubs pic.twitter.com/dXvZTdp1vN
— Nicholas (@Nick_LGrant) May 16, 2019
In response to a June 2022 report by Suppose With Google, searches for the phrase “dupe” rose by over 40 % yearly within the 2010s (seen under, left). A June tenth article by Yahoo Finance lists the highest searched “dupes” on Google ranked by month (seen under, proper).
“X Dupe / X Doop” TikTok Pattern
On December fifteenth, 2022, TikToker @keylimeleah posted a video parodying “x dupe” type content material, gathering over 800,000 performs and 70,000 likes in over a month (seen under, left). On December twenty ninth, 2022, TikToker @taytay_jane posted a video parodying “dupe” content material, gathering over 900,000 performs and 140,000 likes in practically two weeks (seen under, proper).
@keylimeleah ALL IN OUR AMAZON STOREFRONT #dupe #fyp #goal ♬ unique sound – Leah
discovering such good dupes on the little ole thrifty retailer🤣🤣
♬ unique sound – Taylor
In early 2023, TikTokers started to parody “dupe” advertising and marketing by strolling round shops and sarcastically suggesting low-end gadgets as viable “dupes” or “doops” for luxurious merchandise. The earliest identified video of a TikToker collaborating within the pattern was posted by @blythe.desiree on January 2nd, 2023, gathering over 2.9 million performs and 600,000 likes in practically two weeks (seen under, left). On January third, TikToker @kelseylmao posted a video strolling round a retailer recognizing “doops” as effectively, gathering over 900,000 performs and 180,000 likes in practically two weeks (seen under, proper).
@blythe.desiree DOUPÉ #fyp #foryou #doupe #dupe #prada #fendi #gucci #skims #ysl #charlottetilbury #balenciaga ♬ unique sound – blythe
@kelseylmao RUN don’t stroll 🤩 #goal #dupe ♬ unique sound – Kelsey😈
@oliviarreiter #dupe #duped #dupeera ♬ unique sound – olivia
@swagshady SPRINTTTT to your native goal for a #targetdupe 🥰🥰 these #dupes ♬ unique sound – shitney
@michelleeumnzr EL SALVADOR DUPE 🗣 #fyp #elsalvador ♬ unique sound – michelle
@zoey23.19 Half 1 #pradadupe #walmart #buckermart #dupe @kenzie.mcmillin @mc swaggy ♬ unique sound – Zoey