Jennifer Lopez’s costume for the Grammy Awards in 2000 helped invent Google Picture Search

Jennifer Lopez’s costume for the Grammy Awards in 2000 helped invent Google Picture Search

Written by Leah Dolan, CNN

Delving into the archives of popular culture historical past, “Keep in mind When?” is a CNN Fashion collection providing a nostalgic take a look at the superstar outfits that outlined their eras.

Greater than 20 years in the past, Jennifer Lopez modified the web ceaselessly when she wore a costume so hanging it impressed engineers to construct Google Picture Search.

J.Lo shuts down vogue week in iconic inexperienced costume

It was on the 2000 Grammy Awards, when Lopez’s emerald inexperienced and blue palm leaf printed Versace costume grew to become one among vogue historical past’s most enduring outfits.

Minimize titillatingly low, the robe’s neckline plunged previous Lopez’s navel and had a revealing central break up. Each step ahead despatched a dramatic cascade of chiffon behind her, and saved on-lookers guessing in regards to the structural integrity of the robe.

“The costume was provocative sufficient I assume, to make individuals actually , Lopez advised Vogue years later, on the twentieth anniversary of carrying it. “When it blew open, everyone was like ‘What is going on to occur subsequent?’ Nothing. It is all taped down.”

The titillating cut of the dress caused a stir at the event and also online.

The titillating minimize of the costume brought on a stir on the occasion and in addition on-line. Credit score: Kirby Lee/WireImage/Getty Photos

It grew to become essentially the most searched question on Google on the time, in response to former Google CEO and government chairman Eric Schmidt. “Folks needed extra than simply textual content,” he wrote for Mission Syndicate, an opinion commentary publication, in 2015. “However we had no surefire method of getting customers precisely what they needed: JLo carrying that costume. Google Picture Search was born.”

Within the days earlier than Google Picture Search, any outcomes web page would consist solely of web site hyperlinks and textual content. The scandalous Versace robe — a popular culture second that needed to be seen to be understood — uncovered a gap within the search engine’s providing. The device was launched in July 2001.

Donatella Versace: A vogue icon ft. Woman Gaga

The now-iconic frock was one among three attire provided to Lopez forward of the awards present by her then stylist Andrea Lieberman. And though the inexperienced costume has turn out to be synonymous with Lopez, she was not the primary superstar to put on it. First donned by its designer Donatella Versace herself for the Met Gala in 1999, the costume was later worn by Ginger Spice Geri Halliwell to the NRJ Music Awards in 2000, only a month earlier than Lopez. However neither outing had brought on such a stir as when it was worn to the Grammys.

The A-lister wore a reimagined version for the 20th anniversary of the Grammy moment.

The A-lister wore a reimagined model for the twentieth anniversary of the Grammy second. Credit score: Vittorio Zunino Celotto/Getty Photos

To mark the twentieth anniversary of that second, Versace despatched a reimagined model of the legendary costume down the runway to shut its Spring-Summer season 2020 present at Milan Vogue Week — enlisting the assistance of Lopez as soon as extra to carry the garment to life. When the group noticed the reworked robe (now sleeveless with much more skin-baring cut-outs on the hip and embellished with sequins), they rose to their ft and applauded. “It was superb,” Lopez mentioned after the present, “the facility of a second in time, the facility of vogue.”