Jeweler strives to ‘make folks completely happy’

Shannon’s Jewelers of Scorching Springs was began in September 2021 by Shannon Branstetter after she spent about 30 years within the trade.

“You need to discover your ardour and the issues that you just take pleasure in, and making folks completely happy, designing jewellery, serving to folks discover one thing for his or her particular occasion or event, I get a number of enjoyment out of that,” Branstetter stated.

“So, that is what I am enthusiastic about. I suppose that is my why. And I do adore it.”

Beginning out at 19, she labored part-time for a jewellery retailer within the mall and “knew nothing,” she stated. She later moved up in administration for a bigger company earlier than returning to the small, unbiased jewellery retailer proprietor in Scorching Springs.

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Initially from Atlanta, Branstetter attended three years of highschool in Bismarck. She then moved again to Atlanta for her senior 12 months, however ended up again in Scorching Springs, working part-time within the jewellery retailer, she stated.

In her 30-year profession, she was transferred to Little Rock after which Atlanta earlier than deciding to maneuver again to Scorching Springs, she stated.

“I suppose these years that, you already know, I used to be right here, I liked it,” she stated. “It wasn’t something that I ever thought that I wished as a result of it was a tradition shock once I initially moved right here. I liked it since you simply have a lot room to play and do, you already know, and you do not have that in an enormous metropolis.”

Branstetter labored below the shop proprietor in Scorching Springs for about 15 years earlier than he retired, which is when she determined to open her personal jewellery retailer.

In her three a long time of expertise, Branstetter has acquired the talent of designing customized jewellery for her shoppers.

“Loads of instances, folks inherit jewellery that is been within the household a pair generations or much more,” she stated.

“It would not essentially be your style or my style anymore. It’d most likely have a number of put on to it and not likely maintain up for on a regular basis use, so at that time limit, that you must take a look at redesigning it, resetting these stones into one thing that’s extra wearable or extra to your style.”

Branstetter may even flip previous stones into a brand new piece. It usually takes 4 to 5 weeks for a redesign, she stated.

Though she solely has a handful of staff, Branstetter tries her greatest to take all the requests she’s in a position to and get them performed in a well timed method.

“I do not like telling folks no, so far as ‘Are you able to repair this?’ or ‘Are you able to assist with this?'” she stated. “I attempt to determine a technique to make it occur or make a compromise. … Generally it must be ‘No.’ Generally it needs to be. However I nonetheless seek for an answer till I can determine the right way to get them what they’re in search of.”

What’s saved Branstetter within the trade for thus lengthy is just not solely her enjoyment in creating new lovely items, but additionally within the reactions of her shoppers, which is likely one of the most rewarding elements of her job, she stated.

“I really like seeing the engagements,” she stated. “I imply, I really like seeing the shock on her face when these younger males or any ages actually, you already know, when they’ve the ring that they need after which they provide it.

“I imply, any gift-giving event, all of it, when the recipient will get it. … That is what it is all about as a result of jewellery is just not a necessity. It isn’t one thing we want day-after-day. So once they’re proud of what they’ve and excited, that is the rewarding half. That is why I do it.”