Limestone-based materials “LIMEX” adopted for LVMH’s beauty model KENDO’s OLEHENRIKSEN packaging

Limestone-based materials “LIMEX” adopted for LVMH’s beauty model KENDO’s OLEHENRIKSEN packaging

~ Luxurious really feel with low environmental affect~

TOKYO, March 12, 2023 /PRNewswire/ — TBM Co., Ltd. is happy to announce that LIMEX Pellet (injection molding grade), a cloth primarily produced from limestone, was adopted for skincare packaging launched underneath one in all LVMH’s manufacturers, KENDO’s OLEHENRIKSEN.

This primary-to-market packaging demonstrates the continued dedication towards elevated sustainability from LVMH, KENDO and OLEHENRIKSEN. It is half of a bigger initiative to transition OLEHENRIKSEN’s major packaging elements to extra sustainable supplies like glass, bio resin and PCR. The model’s secondary packaging is recyclable and comprised of FSC-certified cardboard. The introduction of LIMEX as a brand new materials utilized for packaging helps set a brand new precedent for the way forward for sustainability within the magnificence business and past.

LIMEX, which comprises 50% or extra inorganic materials corresponding to calcium carbonate, reduces greenhouse gasoline emissions in comparison with petroleum-based plastics. It is a viable various to the ABS and PP resin usually utilized in beauty elements and will be manufactured with present plastic molding equipment. Considerably, LIMEX will be recycled in the identical means as merchandise designed with a single materials.

Along with sustainability advantages, beauty packaging produced from LIMEX has an opulent matte texture and a considerable really feel.

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Whereas restrictions on plastic use are growing, the worldwide plastic resin market continues to be projected to develop at an annual charge of 4.5% from 2020 to 2027, reaching $522.5 billion by 2027*1. An estimated 12 billion items of beauty containers are discarded yearly worldwide, most of which aren’t recycled*2. The cosmetics business is making planet-positive modifications like switching to environmentally pleasant supplies, recycling beauty containers, and creating refill-packaging applications.

*1 Report Ocean

*2 Zero Waste Week

– Advantages of LIMEX

  • Cut back petroleum-based plastic and greenhouse gasoline emissions

Beauty containers produced from LIMEX can scale back the usage of petroleum-based plastics and decrease greenhouse gasoline emissions as in comparison with supplies like ABS and PP resin generally used within the business.

  • Number of beauty elements obtainable

LIMEX Pellet will be molded into many forms of beauty containers from lipsticks to jars, all with none extra equipment.

 About TBM

TBM is an organization based mostly in Japan that focuses on creating, manufacturing, and distributing LIMEX, an modern new materials primarily produced from limestone and inorganic supplies.


Limestone-based materials “LIMEX” adopted for LVMH’s beauty model KENDO’s OLEHENRIKSEN packaging