One vogue retailer opens, one other closing at Palmer Park Mall | Eat, Sip, Store

PALMER TWP., Pa. — One vogue retailer has opened, whereas one other is readying to shut on the Palmer Park Mall.

Day 2 Night time Model, providing girls’s clothes, footwear and equipment, opened Wednesday close to the middle of the mall, Nazareth Highway and Park Avenue, Palmer Township.

The area beforehand housed RJ’s Closet, which continues to function on the American Dream retail and leisure complicated in East Rutherford, N.J.

A few doorways down from Day 2 Night time, youngsters’ attire and equipment chain The Kids’s Place is holding a going-out-of-business sale, with costs slashed 60% storewide.

The chain’s final day of enterprise in Palmer is tentatively set for March 26, a supervisor stated.

On the finish of the third quarter of 2022, The Kids’s Place had greater than 650 shops in the USA, Canada and Puerto Rico, a lower of roughly 30% from the corporate’s 955 shops throughout the identical interval in 2019. 

In June 2020, amid the COVID-19 pandemic, the corporate introduced that it deliberate to shut 300 shops within the ensuing two years.

“Though we face a interval of uncertainty relating to the longer term influence of the COVID-19 pandemic, The Kids’s Place is shifting swiftly and decisively to proactively tackle these challenges,” President and CEO Jane Elfers stated on the time.

Following the Palmer retailer’s closure, the chain’s solely Lehigh Valley presence can be on the Lehigh Valley Mall in Whitehall Township. A location at The Promenade Outlets at Saucon Valley closed in 2020. 

Day 2 Night time, close to Bathtub & Physique Works, initially operated for a few years on Easton’s School Hill earlier than proprietor Michele Roy closed that location in 2015 to pursue a profession in actual property.

Roy continues to be in actual property, however she determined to enterprise again into the worlds of vogue and retail as a result of they provide her “a way of success,” she stated.

“I got here again to this as a result of it is my ardour,” Roy stated.

Roy and her husband, Derek, added some beauty touches to the mall area, but it surely was largely move-in prepared with dressing rooms already in place.

Prospects can store girls’s shirts, purses and different objects from well-known designers reminiscent of Calvin Klein, Michael Kors, Ralph Lauren and Tommy Hilfiger together with extra distinctive manufacturers from New York, Los Angeles and different components of the nation, Roy stated.

There are jumpsuits, sweaters, blouses, ponchos, palazzo pants, formal and informal attire, seashore wraps and extra.

“The enterprise is known as Day 2 Night time as a result of now we have objects for daytime and nighttime,” Roy stated. “I particularly like items that may transition from day to nighttime. Now we have some fashionable identify manufacturers, however we even have quite a lot of distinctive objects that you simply’d by no means discover at a division retailer.”

The shop’s target market is females, ages 25 and older, however Roy notes that the shop additionally carries promenade attire and different fashions for younger girls.

Along with clothes, Day 2 Night time sells footwear and equipment reminiscent of jewellery and purses.

“Our vogue purses are what we’re actually identified for,” Roy stated. “Now we have common luggage, however we even have actually distinctive luggage in shapes like a basketball, piano and jacket. There’s even a bag within the form of a guitar, which has Bluetooth.”

The shop carries clothes in all sizes, together with plus-sizes, and Roy purchases most of the objects in bulk, passing alongside the financial savings to clients.

“I actually attempt to give the purchasers the absolute best offers,” she stated.

Day 2 Night time, open throughout common mall hours, will maintain a grand opening and ribbon-cutting ceremony, 11 a.m. Feb. 11.