Following its debut Paris Style Week runway present on Rue Cambon, Palm Angels isn’t slowing down. The Italian home raced into the Miami Worldwide Autodrome, the place the Miami Grand Prix was happening this previous weekend, to current its first assortment as sponsor of Haas, America’s sole Components 1 staff.
Founder Francesco Ragazzi hosted a prerace dinner with the staff’s drivers, Nicolas Hülkenberg and Kevin Magnussen, in addition to Candice Swanepoel, Josephine Skriver, Stella Maxwell, Brooklyn Beckham, Evan Ross, and the Miami Warmth’s Tyler Herro. Additionally in attendance have been the mayor of Miami, Francis Suarez, and F1 CEO Stefano Domenicali, illustrating the importance of the Grand Prix, now in its second 12 months, to the native financial system. The night coincided with the launch of a brand new co-branded assortment with Haas, made up of unusually elevated pit-lane put on and a brand new spring-heeled sneaker. When it got here time to race the following afternoon, Hülkenberg and Magnussen wore Palm-patterned race fits to drive their Palm-logoed vehicles at speeds of over 200 mph across the Miami circuit.
Earlier than they began, hopes have been excessive that Haas would end within the prime three—securing a spot on the rostrum—after Magnussen certified to begin the race in fourth place. As Ragazzi defined, in 2022 cumulative TV audiences for the F1 season have been logged at 1.54 billion, whereas a median of 70 million folks watched every race. “We needed to become involved with F1 as a result of after Netflix’s Drive to Survive, it’s grow to be one of many fastest-growing sports activities within the US, and the gang that pays consideration to it’s actually younger and various,” he added. “Haas is a staff that we actually relate to in that they’re powered by Italian experience—as a result of they associate with Ferrari—however they’re American with an American angle and way of thinking. Plus they’re underdogs—rookies relative to everybody else on the grid—and we relate to that too.”