Impressed by client demand, Studio By Sally is a groundbreaking instructing salon and retail idea with an education-first mindset
DENTON, Texas, March 22, 2023 /PRNewswire/ — With its burgeoning cabinets of professional-quality merchandise and academic experience that ignites creativity and a need to experiment, Sally Magnificence has at all times been a mecca for magnificence and hair colour DIYers.
Fueled by this DIY-centric spirit – and impressed by the rising variety of shoppers taking their hair into their very own palms – an inspirational, consumer-driven DIY hair salon and idea retailer was born.
Studio By Sally’s grand opening is on March 23, 2023, within the retailer’s very personal yard of Denton, Texas, one of many nation’s fastest-growing cities recognized for its universities, artsy boutiques, and buzzy artistic power. Studio By Sally’s mission: to have interaction, educate, and empower.
At Studio By Sally, shoppers can store for professional-quality hair colour and sweetness merchandise; and take part in hands-on training via an progressive “instructing salon” idea. Licensed stylist-educators assist shoppers select the best product, then educate them find out how to apply, customise and obtain salon-quality appears to be like that vary from all-over colour, lightening and root touch-ups, to styling and extra. Studio By Sally crafted a sturdy service menu constructed on the most well-liked methods and kinds that customers need to study and do at house.
“Customers at the moment are artistic and savvy,” shared John Goss, Sally Magnificence’s President. “They know they’ll obtain nice hair at house and are hungry for information to assist them do it. It is in our DNA to empower shoppers and assist develop their confidence in terms of coloring and caring for his or her hair. We created Studio By Sally to assist take them to the following degree of their DIY hair journeys.”
Wherever shoppers are on that journey, all are welcome at Studio By Sally. “Demystifying the hair coloring course of is the important thing barrier to unlocking a profitable DIY journey for shoppers,” stated Brenda Rutenber, Sally Magnificence’s Group Vice President of Shops. “That is why having a licensed stylist-educator there at each step of the method – from selecting the best colour and developer to mixing and customizing it – is vital. The instructing salon mannequin mixed with the shoppable retail portion of the shop makes the idea so distinctive.” Customers also can file their companies to play again at house at any time when they want a refresher.
Whether or not shoppers are coloring their roots for the primary time, trying to grasp a bouncy blowout, or simply beginning to experiment with outlined wash-and-go curls, there are such a lot of methods to study and store at Studio By Sally.
One-on-one companies and small group periods are enjoyable and interactive – shoppers will depart with a completed fashion and the know-how to create it at house. Free workshops and occasions, steered by high business manufacturers, reveal key methods like the key to flawless seashore waves or discovering and enhancing completely different hair varieties.
Studio By Sally was designed with an education-first mindset. Informative, carefully-curated touchpoints exist all through the shop to help shoppers’ procuring expertise. “We needed to assist our shoppers study whereas they navigate and store our huge assortment of professional-quality merchandise,” stated Rutenber. “For instance, a textured hair care aisle presents a immediate to assist shoppers uncover their curl kind, and the aisle of lighteners leads with useful methods for utilizing hair bleach. Every space was designed to supply useful DIY training all through the procuring journey.”
Studio By Sally’s premiere location opening kicks off with a weekend filled with occasions, that includes demos from best-in-beauty manufacturers like Wella Professionals and Dashing Diva, product samples, giveaways, and extra. Sally Magnificence plans to roll out 5 further Studio By Sally areas by the top of 2023.
“We all know our shoppers are searching for methods to buy and dwell smarter,” stated Goss. “By connecting them with licensed stylist-educators who will educate them to paint and magnificence their very own hair, we’re empowering them to save lots of each time and cash long-term.”
Be taught extra right here: www.sallybeauty.com/studio-by-sally
Studio By Sally
2520 W. College Drive
Denton, TX 76201
Retailer Hours: Monday-Saturday 10 AM – 8 PM, Sundays 11 AM – 7 PM
About Sally Magnificence Holdings, Inc.
Sally Magnificence Holdings, Inc. (NYSE: SBH), because the chief in skilled hair colour, sells and distributes skilled magnificence provides globally via its Sally Magnificence Provide and Magnificence Programs Group companies. Sally Magnificence Provide shops supply as much as 7,000 merchandise for hair colour, hair care, nails, and skincare via proprietary manufacturers similar to Ion®, Strawberry Leopard®, Generic Worth Merchandise®, Past the Zone® and Silk Parts® in addition to skilled strains similar to Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Magnificence Programs Group shops, branded as Cosmo Prof® or Armstrong McCall® shops, together with its exterior gross sales consultants, promote as much as 8,000 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, supposed to be used in salons and for resale by salons to retail shoppers. For extra details about Sally Magnificence Holdings, Inc., please go to https://www.sallybeautyholdings.com/.
SOURCE Sally Magnificence Holdings, Inc.