Sally Magnificence Is Empowering Customers to Shade And Fashion Their Hair Like By no means Earlier than

Sally Magnificence Is Empowering Customers to Shade And Fashion Their Hair Like By no means Earlier than

Impressed by client demand, Studio By Sally is a groundbreaking educating salon and retail idea with an education-first mindset

DENTON, Texas, March 22, 2023 /PRNewswire/ — With its burgeoning cabinets of professional-quality merchandise and academic experience that ignites creativity and a need to experiment, Sally Magnificence has all the time been a mecca for magnificence and hair colour DIYers.

Sally Magnificence Is Empowering Customers to Shade And Fashion Their Hair Like By no means Earlier than

Sally Magnificence Is Empowering Customers to Shade And Fashion Their Hair Like By no means Earlier than

Fueled by this DIY-centric spirit – and impressed by the growing variety of shoppers taking their hair into their very own arms – an inspirational, consumer-driven DIY hair salon and idea retailer was born.

Studio By Sally’s grand opening is on March 23, 2023, within the retailer’s very personal yard of Denton, Texas, one of many nation’s fastest-growing cities identified for its universities, artsy boutiques, and buzzy artistic vitality. Studio By Sally’s mission: to interact, educate, and empower.

At Studio By Sally, shoppers can store for professional-quality hair colour and wonder merchandise; and take part in hands-on schooling by an modern “educating salon” idea. Licensed stylist-educators assist shoppers select the best product, then educate them learn how to apply, customise and obtain salon-quality appears to be like that vary from all-over colour, lightening and root touch-ups, to styling and extra. Studio By Sally crafted a sturdy service menu constructed on the preferred methods and kinds that buyers wish to study and do at dwelling.

“Customers immediately are artistic and savvy,” shared John Goss, Sally Magnificence’s President. “They know they will obtain nice hair at dwelling and are hungry for information to assist them do it. It is in our DNA to empower shoppers and assist develop their confidence in relation to coloring and caring for his or her hair. We created Studio By Sally to assist take them to the subsequent degree of their DIY hair journeys.”

Wherever shoppers are on that journey, all are welcome at Studio By Sally. “Demystifying the hair coloring course of is the important thing barrier to unlocking a profitable DIY journey for shoppers,” stated Brenda Rutenber, Sally Magnificence’s Group Vice President of Shops. “That is why having a licensed stylist-educator there at each step of the method – from selecting the best colour and developer to mixing and customizing it – is essential. The educating salon mannequin mixed with the shoppable retail portion of the shop makes the idea so distinctive.” Customers may also file their companies to play again at dwelling every time they want a refresher.

Whether or not shoppers are coloring their roots for the primary time, trying to grasp a bouncy blowout, or simply beginning to experiment with outlined wash-and-go curls, there are such a lot of methods to study and store at Studio By Sally.

One-on-one companies and small group classes are enjoyable and interactive – shoppers will go away with a completed type and the know-how to create it at dwelling. Free workshops and occasions, steered by high trade manufacturers, exhibit key methods like the key to flawless seaside waves or discovering and enhancing totally different hair sorts.

Studio By Sally was designed with an education-first mindset. Informative, carefully-curated touchpoints exist all through the shop to help shoppers’ buying expertise. “We wished to assist our shoppers study whereas they navigate and store our huge assortment of professional-quality merchandise,” stated Rutenber. “For instance, a textured hair care aisle provides a immediate to assist shoppers uncover their curl kind, and the aisle of lighteners leads with useful methods for utilizing hair bleach. Every space was designed to supply useful DIY schooling all through the buying journey.”

Studio By Sally’s premiere location opening kicks off with a weekend stuffed with occasions, that includes demos from best-in-beauty manufacturers like Wella Professionals and Dashing Diva, product samples, giveaways, and extra. Sally Magnificence plans to roll out 5 further Studio By Sally areas by the tip of 2023.

“We all know our shoppers are on the lookout for methods to buy and reside smarter,” stated Goss. “By connecting them with licensed stylist-educators who will educate them to paint and magnificence their very own hair, we’re empowering them to save lots of each time and money long-term.”

Study extra right here:

Studio By Sally
2520 W. College Drive
Denton, TX 76201


Retailer Hours: Monday-Saturday 10 AM8 PM, Sundays 11 AM7 PM

About Sally Magnificence Holdings, Inc.
Sally Magnificence Holdings, Inc. (NYSE: SBH), because the chief in skilled hair colour, sells and distributes skilled magnificence provides globally by its Sally Magnificence Provide and Magnificence Methods Group companies. Sally Magnificence Provide shops supply as much as 7,000 merchandise for hair colour, hair care, nails, and skincare by proprietary manufacturers reminiscent of Ion®, Strawberry Leopard®, Generic Worth Merchandise®, Past the Zone® and Silk Parts® in addition to skilled traces reminiscent of Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Magnificence Methods Group shops, branded as Cosmo Prof® or Armstrong McCall® shops, together with its outdoors gross sales consultants, promote as much as 8,000 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, supposed to be used in salons and for resale by salons to retail shoppers. For extra details about Sally Magnificence Holdings, Inc., please go to

Studio By Sally

Studio By Sally

Sally Beauty logo (PRNewsfoto/Sally Beauty)

Sally Magnificence emblem (PRNewsfoto/Sally Magnificence)



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